By Maryam Ruuya
Is it a profound concept that companies sponsor events just for the boost of sales they receive? However, in this modern era, there is a school of thought that various firms, may be contributing on account of their societal concern and as an attempt to develop the field of sports. This article analyzes both perspectives of this issue.
The most predominant fact is that newly-formed clubs or even famous clubs, at times face the problem of having insufficient funds to participate in international sport events. Thereby, the aid provided by the businesses, not only paves their way to conducting myriad sporting events locally but also encourages the talented players in those clubs to participate, more often, eventually developing their skill further. This promotes sporting among children and young adults at a national level, resulting in an active generation.
On the other side of the coin, companies may only seek for the merits they gain; this negatively affects the aim of developing sports events. If this happens, the companies may not be willing to spend beyond a certain boundary as it may incur losses, leaving the event organizers with limited financial support; thus adversely affecting the smooth operation of the sporting events.
To state it concisely, it is my strident contention that businesses should have a holistic approach towards financing sporting events so as to minimize social costs. Manifestly, I suggest that the sporting world should support and appreciate such contributions, in order to reap its benefits.
About the author:
Ruuya is currently studying in grade 10 at Iskandhar School. She has already done First Language English and secured an A grade.